Storylines of: Science, Life and Voyages of Discovery
Home What is Living Waters Project Steering Group Benefits of a Unique Aquarium Feasibility Study Join Us
‘MUCH MORE THAN AN AQUARIUM’
THE BENEFITS OF SOUTHAMPTON LIVING WATERS AS A UNIQUE ‘AQUARIUM’
Below are links to download some information and case studies from aquaria of significance, including local benefits and indications of visitor numbers.
Aquaria Visitor Numbers & Sealife
British Visitor Attractions, 2010 -
Attractions Visits Numbers Websites
Seaside Tourist Industry England Wales
Full Attractions Listings for UK...2014 (excel spreadsheet)
Aquaria...the Unique Audience Available through BIAZA Sites
Most Visited 20 Paid Attractions Yorkshire and Humberside 2014
Benefits of a unique Southampton Living Waters ‘Aquarium’
By taking advantage of the growing 'green' visitor market and the booming Cruise Liner Industry Southampton Living Waters 'Aquarium' will provide an irresistible attraction to those interested in the oceans, their flora and fauna, and the water cycle. A high profile LWA will fulfil an ambition of to the internationally important 'National Oceanography Centre' and complement Southampton City Council's 'Sea City' museum, and the Isle of Wight's sustainability credentials.
The South Coast is becoming an increasingly popular day trip and staying holiday destination, helped particularly by its proximity to key domestic and international visitor markets and improved road and rail access.
The national visitor market for attractions is also strong with
• UK domestic and overseas visitors spending £1.351m per annum on visits to zoos and wildlife attraction and nearly 1 million UK holiday trips to an aquarium/ sea-
• 7% of overseas visitors to the South East visiting visit zoos, aquaria and other wildlife attractions
Southampton will provide an ideal location for Living Waters Aquarium as it
• plays host to over four million visitors a year and boasts an impressive cultural offering, from museums, music venues and art galleries, to award winning parks and the general hustle and bustle of a diverse city with fantastic shopping facilities
• is widely known as the ‘cruise capital of Europe’ Southampton is the leading embarkation port of the country with over 1.5m passengers passing through the terminal annually. Importantly, these passengers regularly come to the city a day beforehand, and are looking for activities and day trips
• is anchored within a strong £3bn Hampshire tourism economy, which will further benefit from growth in visits from London and the growth in domestic and international routes being served by Southampton Airport.